March 2-5, 2020

DoubleTree Hotel, San Jose, CA

Keynote Address: Smart Design from Silicon to Software

Keynote Address: Smart Design from Silicon to Software


Download the MP3



In our current semiconductor design community, the word “change” is, to say the least, an understatement. From a dizzying array of emerging “smart” niche end-products to major market trend shifts to ecosystem reconfigurations at every level, the world around us is morphing at an unprecedented pace. The challenge for IC designers to keep pace has never been greater. The good news is that we’re up for it!

In his presentation, Aart will address the business and technology trends that are stretching designers’ concerns beyond the traditional sand boxes of design and verification to include a host of hot new topics, including system-level design, SoC verification and validation, IP reuse, mixed-signal and low power design and more.



Aart de Geus - Synopsys, Inc.

Since co-founding Synopsys in 1986, Dr. de Geus has expanded Synopsys from a start-up synthesis company to a global high-tech leader. Long considered a pioneer in our industry, he’s been recognized for his technical, business and community achievements with multiple awards, including:

  • Electronic Business Magazine’s “CEO of the Year”
  • The IEEE Robert N. Noyce Medal
  • The GSA Morris Chang Exemplary Leadership Award
  • The Silicon Valley Engineering Council Hall of Fame Award
  • The SVLG Lifetime Achievement Award

He serves on the Boards of the Silicon Valley Leadership Group, Applied Materials, the Global Semiconductor Alliance, and the Electronic Design Automation Consortium.