Reuse of validation content is a highly desirable strategy for the validation of hardware. The notion of developing functionality once, and reusing it in different platforms, usage models, and phases of validation promises a high return on development investment. Each case of reused content increases applicability, while only requiring a minimal increase in additional development costs. This paper describes the successes in our pursuit of effective content reuse, the key methodology and strategic decisions empowering our work, results, challenges, and future direction.